Two colleagues in conversation at a meeting table
Two colleagues in conversation at a meeting table

About

OUR STORY

Asset Class Labs was formed to answer a question our clients kept asking: not whether to use AI, but where to start, what to build, and how to govern it. We are a division of Asset Class, not a separate firm, and the same team stands behind both.

Corporate Buildings

Labs takes that experience directly to general partners as advisory work.

96%
75%

Labs takes that experience directly to general partners as advisory work.

96%
75%

Expertise grounded in private capital

The team behind Asset Class and Athena, now advising general partners directly. 

The team behind Asset Class and Athena, now advising general partners directly. 

The team behind Asset Class and Athena, now advising general partners directly. 

Ferdi Roberts

Founder and CEO

Ferdi Roberts

Founder and CEO

Cillian Ryan

COO

Cillian Ryan

COO

Keith Peters

Chief Architect

Keith Peters

Chief Architect

Jason Blake

Director of Customer Success

Jason Blake

Director of Customer Success

Keith Clarke

VP Architecture

Keith Clarke

VP Architecture

Shane Bird

Lead Developer

Shane Bird

Lead Developer

Warren Hanna

Systems Engineer

Warren Hanna

Systems Engineer

Justin Samples

Customer Success Manager

Justin Samples

Customer Success Manager

Martina Burton

Customer Success Manager

Martina Burton

Customer Success Manager

Samuel Roberts

Growth Marketing Executive

Samuel Roberts

Growth Marketing Executive

Considered counsel, commercial strength

Advice from a team that has worked exclusively in the Private Capital markets since 2019. 

Advice from a team that has worked exclusively in the Private Capital markets since 2019. 

Advice from a team that has worked exclusively in the Private Capital markets since 2019. 

Six areas we work in

Advisory for every function of the firm, shaped by how private capital actually operates. 

Advisory for every function of the firm, shaped by how private capital actually operates. 

Advisory for every function of the firm, shaped by how private capital actually operates. 

We are not a neutral integrator, and we do not pretend to be. We have made a considered bet on Anthropic’s Claude and put it into production inside private capital firms through Athena. That focus is why our advice is specific rather than generic.